We all know the economy is bad, and it is not the best time for great expense, but to save money, yet Porsche doesn't seem to suffer from that.
From January to November 2012 Porsche sold 128.978 new vehicles, which is more than what was sold in the entire year of 2011, 118.868 cars. So of course the Volkswagen group is happy.
“Our current product initiative has continuously improved the attractiveness of the Porsche brand in 2012,”
“The fact that we have already surpassed the previous year's result in November is no reason for us to rest on our laurels. On the contrary, it is an incentive to deliver maximum performance in the next year – in spite of continued uncertainty in the marketplace.”
Said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG.
Both the North American market as the Chinese saw the Porsche sales increase more than 71 and 63%, respectively, compared with 2011, with the Boxter and the 911 Carrera sales the main responsible for this increase.
Source: Porsche