In early December, Sony will launch the sixth version of the popular game, Gran Turismo. BMW will take part in the launch with a virtual concept car exclusively made for this game that celebrates 15 years. The concept is called BMW Vision Gran Turismo and features many "aerodynamic elements derived from the BMW Group’s real-life experience on the race track".
BMW is also eager to relate itself with this game that reaches many millions of young people who will one day become, or can already be a potential customer of the brand.
I have to say, from this single picture, the car does look really good. If the feedback is good, maybe BMW will build a real version of it.