The Ram 1500 Rumble Bee Concept is just a big yellow pickup

What better way to promote a vehicle than put a new paint on it and call it a special version. That's basically what "Ram" did with the 1500, painted it yellow and added a few black stripes, and calls it the Rumble Bee Concept with the inspiration coming from the Super Bee muscle car of the late 60s.

RAM shows the 2013 Black Express

Vehicles like the RAM are becoming less and less popular. These days people prefer to buy smaller, cheaper, and overall, vehicles that do not consume as much fuel, so to keep the interest high, brand's like RAM Trucks have to create and heavily promote new versions of their models.