3 de julho de 2013

BMW wasn't amused with the early reveal of the 2014 Mini. Makes fun of the situation


Two days ago, you saw here for the first time images of the next-generation Mini that were taken during an official photo. Mini, and its parent company, BMW, weren't happy, but they tried to make the best out of this situation, so, a few moments ago, BMW issued a press release comparing what happened to them with what happens to the Royal Family and other "VIPs".

I am sure a few BMW/Mini workers like to read websites such as this and thus knowing what is said of the brand and their respective vehicles, and what was said about the new Mini wasn't good. So to be fair, you can read the statement below and decide what you think of this situation.

Outrageous! MINI secretly photographed at private getaway.

Aggressive and relentless papping is something British celebrities have had to learn to live with. Members of the Royal Family, as well as actors, footballers and top models are all familiar with the sensation of being caught in uncompromising situations, and now MINI is the latest victim. Absolutely unaware and without make-up, the youngest member of our family was caught by sensationalist photographers in a highly private moment. The young one was yellow and completely defenceless. We understand the worldwide interest in our family but it is not the British way to send such unfavourable pictures around the globe.


But like a good stiff-upper-lipped Brit, MINI shall not complain, although we would like to officially state that we are not flattered. The published pictures do not reflect our good looks any way. As every celebrity knows, those extra long telephoto lenses have the devastating ability to negatively distort all surfaces, lines and angles. Therefore our advice: next time come closer to the object of desire. If that doesn’t work, don’t worry, shortly you will have the opportunity to experience the MINI up close and personal, and to take pictures from all angles.

I doubt very much about the part that is in bold. It won't look good and the car has a huge front overhang. It doesn't look "mini".

Source: BMW